tute 8
1. Discuss the role of data in information systems indicating the need for data persistence What Is an Information System? At the most basic level, an information system (IS) is a set of components that work together to manage data processing and storage. Its role is to support the key aspects of running an organization, such as communication, record-keeping, decision making, data analysis and more. Companies use this information to improve their business operations, make strategic decisions and gain a competitive edge. Information systems typically include a combination of software, hardware and telecommunication networks. For example, an organization may use customer relationship management systems to gain a better understanding of its target audience, acquire new customers and retain existing clients. This technology allows companies to gather and analyze sales activity data, define the exact target group of a marketing campaign and measure customer satisfaction. 00:00 ...